DIGITAL MARKETING SERVICES
GET YOUR CAMPAIGN STARTED NOW!
CREATING A GENIUS STRATEGY
Smart strategies are guided by a philosophy, focused on a mission and engaged by special methods in order to achieve victory. SITEPIPER helps your firm crystalize its philosophy into action. We lead the way with the latest techniques and technologies informed by decades of both digital and traditional marketing experience. More importantly, we add the genius element that translates into success.
WEEKLY OR MONTHLY RETAINER FOR SERVICE
SITEPIPER understands what small businesses go through because we are a small business. Cash flow can vary seasonally and often times the complexity of marketing is the last thing on a business owners mind. SITEPIPER helps your firm understand the priority of marketing strategies and essential on-off tasks. We provide flexible payment structure by the week and month to fit almost any budget.
Is your brand committed to sustainability? One of our criteria for vetting clients includes a definite commitment to a better world. SITEPIPER helps you discover and achieve essential marketing, communication and sales objectives that respect people, planet, and profit. Whatever the scale of your campaign, SITEPIPER provides a systematic task-based plans and budgets to back smart strategies.
PROJECT MANAGEMENT & REPORTING
Easily track and schedule mutual deliverables across all programs and projects. Visual tracking for technical tasks,milestones, creative work, advertising budgets, analytical reports are part of modern project management and reporting. Join our collaborative document editing suite, 30G cloud storage and secure communication services of Googles’ G-SUITE for $5/month
SEO & SMO (Search Engine & Social Media Optimization)
We help ethical websites, sustainable e-commerce sites and appropriate social media channels achieve natural, organic and earned results for higher ranking and customer conversion. Our mixed marketing method employs tools from Google, Facebook, Instagram, Amazon, Microsoft, and Apple. We also use traditional marketing in our mix. We do this old-school PR ensuring backlinks on the websites that place our stories to include radio websites, magazine website, television channel websites, and vlogs.
TEXTUAL CONTENT CREATION
Does your brand need fresh written content that has been designed to advance a VEO (voice search engine optimization), SEO (search engine optimization) and SMO (social media optimization) campaign? SITEPIPER writes for both humans and machines. We use the latest reverse keyword search tools so we can identify low competition keywords. We write appropriate prose, tagging for both web, mobile, TV as well as voice search devices like Google Assistant, Siri, Alexa, and car enabled GPS navigation systems.
Out of all the pages on your website, within your social media channels and on 3rd party directories it’s possible that only one or just a few are the keys to your marketing strategy. Sometimes these pages change based on new products, services or trends. Identifying traffic and behavior helps us position content for the right conversion.
ADVANCED DIGITAL TOOLS
SITEPIPER does use both Microsoft and Google Tools to design, execute and manage digital marketing campaigns: Microsoft ISS Search Optimization Toolkit, Bing Webmaster Tool Box, Google Keyword Planner, Webmasters Tools, Analytics, Trends, Consumer Insights, Page Speed, and Tag Management are just a few.
SEMANTIC, ACCESSIBLE & GEOIP TAGGING
We code our tags using the standards set by the World Wide Web Consortium (W3C) for both natural language search and machine reading. Beyond the SEO/SMO power, SITEPIPER uses the fastest CDNs across the planet to interact with mobile users with interactive content based on thier location.
SITEPIPER can develop your web and mobilized site using either of the two leading global solutions. We recommend using WordPress our world-class affiliate servers at WPEngine.com. We can also build a pure HTML5 Bootstrap Solution with an established library of advanced features for large scale custom projects on GITHUB.
GOOGLE, YOUTUBE, BING & FACEBOOK CONFIGURATION
The set-up and configuration for both Google and Bing are complex. This step in the marketing process requires a plan and the content to back it up. SITEPIPER provides the integration between advertising and marketing campaigns and the technical calibration that Google, YouTube, Microsoft, and Facebook provide to output relevant and accurate information.
VIDEO CONTENT CREATION
We believe high-quality video storytelling should communicate your offering in the best light. But beyond just “advertising” we also showcase your commitment to sustainability and the community. Because internet users spend 88% more time on websites that communicate with video – this is one of the essential content disciplines that help any SEO & SMO campaign.
CAMPAIGN ANALYTICS & METRICS REPORTING
SITEPIPER provides compiles and reports on the engagement measurement of your campaign traffic and associated analytics. We use Google’s Data Visual Data Studio and Microsoft’s ISS to help our customers visualize results. SITEPIPER provides condensed reporting on Consumption Metrics, Lead Metrics, Sales Metrics, Retention (Subscription) Metrics, Engagement Metrics, Production Metrics and Cost Metrics with a summary reviewing implications, recommend adjustments, and continuity decision recommendations.
DIRECTORY & LINK DEVELOPMENT
The identification of appropriate sites that would list your business is based on your “ethical standard”. SITEPIPER engages old school manual submission of your website to the directories (no automated submissions) usually accompanied by a phone call when appropriate. The development of the appropriate titles, descriptions, and keyword tags to be associated with your website, social media channels, third party directories, press releases and friendly blogs are based on each campaigns perameters.
SEARCH & SOCIAL MEDIA AD PURCHASES
Paid search on Google, Bing and Facebook is a big decision. Being prepared to succede with a good ROI is essential. SITEPIPER provides curation services for paid campaigns providing focused and targeted application of our customers budgets. Customers can track paid social media campaign using Adobe Social or SEMRush
STORY DEVELOPMENT & PLACEMENT
We help celebrate your business’s story including its commitment to sustainability. Writing or filming your firms stories is a collaborative process that leverages audio recording. Placing the story is one of our greatest skills as we rely on a vast network of relationships or television, blog, radio and magazine journalists.
WORDPRESS MANAGED HOSTING & WEBMASTERING
Our hosting company WPENGINE has proved themselves time and time again on performance, security, and service. With compressed deployment time, protect high-value content and speed up your site 5x on average. We are an official affliate of WPENGINE
SOCIAL MEDIA CHANNEL SET-UP & MANAGMENT
There is a lot more to adding a social media channel with a logo and a background image. SITEPIPER provides advanced set-ups, integrations with websites and specialized apps and provides analytic reporting on traffica and engagement.
3rd PARTY API INTEGRATION
SITEPIPER completes API integration projects between SEO Tools, social media apps and your website. API’s help different channels work together. At times internal Apps are required to “hook” into your website or other software. SITEPIPER has over a decade of experience with integrating Application Programming Interfaces. From Quickbooks to Facebook we know how to integrate.
Our art direction helps supervise and unify the vision for brand identity (logo), web graphics for theme development, animation, music, photography, film and digital post-production effects and editing. Our direction of the overall visual appearance and how it communicates visually stimulates moods, contrast features, and psychologically appeals to a target audience.
eMAIL, COLLABORATION AND CLOUD ADMINSITRATION
SITEPIPER recommends using Googles’ G-SUITE for $5/month per email address and 5 GIGS of cloud storage. The administrative and permission-based email management system is easy to use and provides owners with granular search, attachment storage, security, permission controls, sared documents and live collaboration.
MARKETING ON DEMAND
THE DIGITAL SERVICES YOU NEED TO KEEP UP!
The high impact marketing services that every small business needs. Perfect for start-ups.
Get the right services with high conversion rates. A-Z marketing on demand.
The most cost effective marketing on demand services for medium sized companies.